iGrammar.app SEO Audit & Execution Roadmap
A comprehensive technical audit, issue tracker, and strategic growth plan executed within a 48-hour deadline as part of an Intern SEO & ASO Specialist evaluation for New Age.
The Objective & The Brief
The task was to conduct a comprehensive SEO audit of the AI writing tool iGrammar.app. The objective was to identify the highest-impact opportunities to improve organic visibility, crawlability, page experience, and conversions, and translate those findings into a prioritized, actionable roadmap.
The Constraints: The entire audit, including a full technical teardown and an Excel issue tracker, had to be compiled and delivered within a strict 48-hour timeline.
Critical Discoveries
While the site had a decent technical foundation, I discovered several high-impact, immediate bottlenecks holding back organic traffic and conversions:
The Conversion Killer
The core pricing page (/plans/) was live and indexable but running an unrelated fitness-app template with fake "Diet Menu" pricing tiers, actively damaging brand trust.
Content Cannibalization
Identified identical articles competing against each other for "writing tone" and "real-time grammar" queries, splitting ranking signals unnecessarily.
Mobile Speed Bottleneck
Diagnosed a 4.6s mobile Largest Contentful Paint (LCP) caused by excessive render-blocking CSS, severely impacting Core Web Vitals.
Project Deliverables
Explore the raw, unedited files submitted for this task to see the data, tracking, and strategies in detail.